We send handwritten postcards every month to your friends and past clients, so you’re the real estate agent they remember, recommend, and return to.
clients say they’d use their agent again or recommend them
actually come back
It’s not because they didn’t like you. It’s not because you did bad work.
It’s because they forgot you.
Postscripty cards keep you top of mind.
Crisp white envelope. Real stamp. Real pen. Real handwriting (no printed fonts). It looks like a letter from grandma, so it gets opened 99% of the time.
Real pen, real stamp, no printed fonts. It gets opened 99% of the time.
Our 3% Smarter Postcard is a monthly dose of fun facts, trivia, and life hacks. It gets passed around the family, pinned to the fridge, and keeps you top of mind without another sales pitch.
Fun facts, trivia, and life hacks every month. It ends up on the fridge.
Not sure what to say? We handle the copy, so every message works toward your next referral. Each note has a purpose: some offer value, others spark conversations or teach people how to refer you (without the awkward ask).
We write every note. Each one gives value, starts a conversation, or teaches people how to refer you.
After onboarding, your job takes 5 minutes a month: keep your mailing list up to date. We handle everything else.
Holds the Guinness record for most cars sold over a lifetime. His single biggest key? Handwritten mail to every customer, every month.
I ran his system on my own sphere, and my income doubled year over year.
Then I built a system to do it for you.
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What the people on their lists say
What’s included
Plus these bonuses
for 6 months · up to 150 cards a month
Six payments of $850 ($5,100 total), starting today.
What the people on their lists say
We have a “sweatshop” of robots that write with a real pen, real ink, and real pressure in the paper. No printed fonts. You pick from 20+ handwriting styles, and each letter has 5 to 15 versions, so no two cards look the same.
My clients send these to their own family members. Nobody can tell.
No. The strategy comes from ten years as a licensed real estate agent and more than 2,000 agents coached. My wife — a professional copywriter for over a decade with a New Ivy League creative writing degree — polishes every card before it's written.
The personal part doesn't come down to who is holding the pen. It's personal because you remembered them, and because you want a relationship with them. What you’re handing off is just the labor: the writing, licking, stamping…
It's the most common worry, and it's backwards. Those relationships aren't gone — they're just asleep. People are happier to hear from you than you think — most of all the ones you haven't talked to in ten years. That's where most of the opportunity is. The agents who ask this usually end up with the best results, because they have a lot of potential business waiting to wake up.
Only if you’re taking from the relationship. If someone handed you $100 every time they called, you wouldn’t say they call too often… you’d ask them to call you every week! Our 3% Smarter Postcards are fun to receive, so getting one every month never feels like too much.
Most agents undercount their sphere, because they’re only listing people they’ve closed with. But really, anyone who knows, likes, and trusts you belongs on the list. The real test is the Coffee Shop Theory: if you ran into them at a coffee shop, would you both say hi? If so, they go on the list!
Some of the most successful agents in our program have 70–90 people on the list.
Most agents send mail to strangers: farming postcards, just-listed cards, or bulk mail with your face on it. Only about 2% of sellers find their agent that way.
Our 3% Smarter Postcards go to people who already know, like, and trust you, in an envelope that looks like it came from a friend. Different list, different purpose, way different results.
A really well-done batch email gets opened about 20% of the time. A handwritten envelope with a real stamp has a 99% open rate. And nobody puts an email on their fridge. Our postcards live there.
Everyone sends holiday cards. It’s a great way to stay liked, but it’s not going to differentiate you. Our cards create consistent, ongoing touchpoints that provide real value to your recipients, so they remember you, like you, and know how to refer you.
The intake form. You tell me how locals refer to your area, the clients you want more of, how you talk. The campaigns are built like Mad Libs: proven structure, your local details dropped in. Then you approve all of it before anything mails.
Yes. The copywriting is built to bring in repeats and referrals. If you try to customize every card, the work lands back on your plate (the problem you’re trying to get rid of) and it’s much less successful.
New people you add always start with the introductory card, whatever month you’re on.
We don't do birthdays or anniversaries. Those are what we call “excuse cards”: you're looking for an excuse to reach out. Most people don't want to be asked for a referral on their birthday. When you mail them something worth getting every month, you don't need an excuse.
You pick. I can mail them for you, which means a Jacksonville, Florida postmark. Or I box them up sealed and stamped and ship them to you, and you drop them in your local mailbox so the postmark is yours. Either way, you get an extra card so you can hold what your clients are holding.
That's the normal starting point. Send it in whatever format it's in. I clean it up and send it back for your approval before anything is written.
It varies with how warm your relationships are. On the high end, one agent had four transactions in her first month. For others it took a few months because those relationships were colder. But the goal in the early months is more conversations. And those conversations turn into deals.
The initial commitment is six months. The campaign builds on itself, and it takes the full six months to build momentum. 95% of agents renew for a year+.
Absolutely. We love working with multiple agents from the same office.
Brian Buffini once said I’m an agent with a good brain.
Every card is written by two people. I bring the strategy from a decade of selling and coaching. My wife, a professional copywriter for over 10 years, polishes every word.
Still have a question? Book a 30-minute call with me.
Running a team or brokerage? Book a call about team pricing.
One deal pays foran entire year of postcards
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