Joe Girard holds the Guinness record for most cars sold over a lifetime. The single key to his success? He sent handwritten mail to every customer, every month.
I ran his system on my own sphere: my income doubled year over year, and my repeats and referrals grew 57% in 18 months.
Then I built a machine to do it for you. And it only takes 5 minutes of your time.
It's not because they didn't like you. It's not because you did bad work.
It's because they forgot you.
Every month, your sphere gets a card they actually like receiving. Those repeated, tangible touchpoints keep you top of mind, so when they’re ready to move — or a friend asks, “Do you know a good agent?” — you’re the only name that comes to mind.
Real stamp. Real pen. Real handwriting.
New edition every month
Your face. Your contact. Right on their fridge.Real pen. Real stamp. No window, no logo, no bulk-rate mark. Most real estate mail goes straight to the trash. This one gets opened at the kitchen table, because it looks like it came from a friend.
Facts, jokes, trivia, quotes, and life hacks — a new edition every month, never the same twice. People read it out loud at dinner and stick it on the fridge. Most marketing, people put up with. This, they thank you for. Our agents get texts from clients saying they save every one.
We write the copy for you using our 3R Method — providing value that keeps recipients engaged, while naturally teaching them how and when to refer you. Every message gives them an easy reason to respond, creating more opportunities for genuine conversation.
Every mailing comes with The Purpose and The Response. Here’s an example for the vendor-list card.
You always know why each card says what it says.
Example · the vendor-list cardYou always know exactly what to say back.
Example · when someone texts “vendors”“Here you go! Planning a project, looking for someone specific, or just keeping it handy?”
Your job only takes 5 minutes a month to add or remove names from your list.*Setup takes longer. The intake, the audit, and approving 6 months of copywriting take more time. The 5 minutes a month applies to every month after that. That’s it.
| The engine | |
| Up to 150 Handwritten Cards a Month, Mailed for YouEvery past client hears from you every month, and you never lick a stamp. Unused cards don’t roll over to the next month. | $3,663 |
| Six Months of CopywritingYou never stare at a blank card wondering what to say. | $1,800 |
| The 3% Smarter PostcardThe card they keep on the fridge, so your name stays in sight all month. | $1,500 |
| The Unforgettable Agent ProfileYour clients hear your voice, not a template. | $800 |
| Bonuses | |
| BonusThe Response PlaybookWhen they reach out, you know exactly how to turn it into a real conversation. | $900 |
| BonusThe Purpose NotesYou know why every card works, so you can talk about it with confidence. | $600 |
| BonusThe 7-Day $30K Sphere AuditThe system that found my biggest referral partners — people I'd never worked with — handed to you in week one | $500 |
| BonusThe Agent Portal + Direct Email AccessAdd a new client in seconds, and get answers from me, not a help desk. | $300 |
| BonusCustom One-Off CardsHave an event or a cause you want to promote? Let us know, and we can work it into the campaign. | $297 |
| Total value | |
| You pay | $4,500 |
One deal is at least a 2x ROI. On a $400,000 sale at 2.5%, one side is $10,000 in commission.
Your order
Choose how you'll pay and how many cards you need, then check out.
↳ Less than a cup of coffee per person, minus 900 hours of coffee dates.
You'll see all six months of copywriting before anything is written, printed, or mailed.
No deal from your list, or from someone they sent you? I'll mail your whole list for two more months at my cost. You tell me what came in. I take your word for it.
Brian Buffini once said I'm an agent with a good brain.Dylan Kennelly · hear him say it
Every card is written by two people. I bring the strategy from a decade of selling and coaching; my wife — a professional copywriter with a New Ivy League creative writing degree who has written for major tech companies — polishes every word before it goes near a pen.
We have a “sweatshop” of robots that write with a real pen, real ink, and real pressure in the paper. No printed fonts. You pick from 20+ handwriting styles, and each letter has 5 to 15 versions, so no two cards look the same.
My clients send these to their own family members. Nobody can tell.
Most agents undercount their sphere, because they’re only listing people they’ve closed with. But really, anyone who knows, likes, and trusts you belongs on the list. The real test is the Coffee Shop Theory: if you ran into them at a coffee shop, would you both say hi? If so, they go on the list!
Some of the most successful agents in our program have 70–90 people on the list.
Most agents send mail to strangers: farming postcards, just-listed cards, or bulk mail with your face on it. Only about 2% of sellers find their agent that way.
Our 3% Smarter Postcards go to people who already know, like, and trust you, in an envelope that looks like it came from a friend. Different list, different purpose, way different results.
Yes. The copywriting is built to bring in repeats and referrals. If you try to customize every card, the work lands back on your plate (the problem you’re trying to get rid of) and it’s much less successful.
New people you add always start with the introductory card, whatever month you’re on.
Fill out one intake form.
Approve all six months of copywriting.
Just in time to take the holiday card off your to-do list.
I cap this at 33 agents. That's every hour my machines can write. The next machine costs three times what I paid for my car.
Still have a question? Book a 30-minute call with me.
Everything on this page about real ink is a claim you can't check on a screen. So don't. Put your address in and I'll mail you an actual card — same stock, same pen, same stamp a past client of yours would get. It costs me four dollars and it settles the question permanently.
You'll also come off the waitlist first when the next machine is running. Seats go in order, and the next opening isn't until March.